Trigger leads take away from us, steal our clients, and put us at a disadvantage as honest, hard-working mortgage professionals.
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“Trigger Leads Abatement Act”
(House Resolution 2656)
“The Protecting Consumers from Abusive Mortgage Leads Act.”
(House Resolution 4198)
We can take initiative with our actions by being prepared on how to combat this nuisance and headache. We've collected ideas from top loan officers around the country and here are 10 proactive steps you can take.
By being transparent with our clients and setting them up with armor ahead of time to be able to combat these calls themselves, we've brought in our scripting expert, Steve Kyles, who gives you scripts to provide to your client
To become confident in your responses when clients bring up the trigger lead conversations, we're giving you these rebuttals that have worked for us and now we want to help you.
Opt Out Option 1
Copy and paste to your letterhead.
Opt Out Option 2
Copy and paste to your letterhead.
While together we are battling this, here's a free 60-minute coaching call to go over how to close more loans to offset those that you may be losing to trigger leads.
We, the undersigned, are members of the residential mortgage community in the United States. We are proud to earn our living helping citizens achieve the American Dream. Home ownership is still the single greatest creator of generational wealth for all.
There is a serious problem in our industry that is everywhere and harmfully effects literally millions of borrowers across this country every day. The problem is abusive trigger leads. When a prospective borrower has their credit history pulled by a mortgage lender, the fact that this information has been pulled is called a “trigger lead.” This information is pulled & along with the borrower’s contact information is sold – often dozens of times for each credit pull. That information is then entered into powerful technologies that contact these prospective borrowers literally hundreds of times via email, voice and text messaging, without the borrower’s consent. Often these solicitations are fraudulent and designed to confuse prospective borrowers or deceive them.
The vast majority of prospective borrowers do not even know that this is legal, and they do not consent. Current procedures to protect these borrowers are woefully inadequate. The procedures are slow, laborious and designed to confuse the average borrower.
Simply stated, we the undersigned believe this practice must stop-and stop now!
There is legislation currently before the 118th Congress that would alter the current reality and protect consumers. The legislation would severely limit and regulate this practice. We urge our elected representatives from across this nation and from every political party to support this legislation and protect prospective borrowers.
Let’s all help every possible citizen to achieve the American Dream!
If you haven't already signed the petition, sign here
Sponsored by Carl White and the Mortgage Marketing Animals