Chris Johnstone Book

Please understand the results I'm sharing with you are not typical. We're not implying you’ll duplicate them (or do anything for that matter).

I have the benefit of practicing direct response marketing and advertising for more than 13 years, and have an established following as a result.

The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only.

Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.

We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Google, YouTube, Facebook, Instagram, Zillow or Boomtown, or any of its subsidiaries or its affiliates.

All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.

In 1903 Henry Ford transformed the world by combining a gasoline engine with a carriage creating the first motor carriage. By combining a proven concept (The horse drawn wagon) with a brand new advance (The engine) he created a massive leap forward and transformed human history. His now famous quote still rings as powerful today as it was when he uttered it over 100 years ago. “If I had asked people what they had wanted they would have said a faster horse.” Let’s move forward a brief moment in time … In 1981 Bill Gates and his company Microsoft transformed the world again and helped to catapult us into the information age. His breakthrough came by combining the proven technology of the telegram and the typewriter with a word processor powered by a personal computer. His vision of a personal computer sitting in the homes of every person on earth was thought to be madness when he announced it. Here we are, a brief moment in history in the future and you are most likely reading this “letter” on a phone with more computing power than the space craft that landed Neil Armstrong and his crew on the moon. Now, think about money. Not so long ago there was a proven system for trading goods and services. Gold. It has been used as money since 550 BC. In the last 40 years money has transformed from paper money backed by gold into money to being digital! Debit, Credit Cards and digital transfers now account for the majority of how us and our customers make our daily purchases. Traditional retail is slowing down and, in some cases, dying and online shopping is experiencing massive growth. Crypto currencies are not yet mainstream but the run in 2018 certainly let us know that the future of money is going to be changed yet again by technology.

It is an immense opportunity for those of us in the industry that have the fundamental understanding of how the old system worked and helping to implement the new technology of the future.

There are millionaires growing their fortunes right now in our industry and now is your chance to be among them.

The investment? A shockingly small sum of just $7.99 and less time than it takes to watch a couple episodes of Game of Thrones.

More on this in a second.

First, Let’s discuss how these changes benefit you.

My good friend and business partner Carl White has more than 20 years of experience helping loan officers create massive transformations in their businesses making exponentially more money while working less than 40 hours per week.

He has built his business using offline systems. To this day, they are exceptionally powerful and work every time they are implemented.

Check this out.

Now remember, almost all of the tools and systems that Carl uses with his clients are offline marketing techniques. We know from our examples in transportation, computers and money that the path to wealth lies in implementing historically proven systems with new technology. Myself, I have 12 years of experience driving leads and deals from online marketing. 100% digital. The company that I own (Connection Inc.) has a team of over 16 people that have the sole focus of generating deals for our clients by using Facebook, Instagram, Google and YouTube.

Today, you have the ability to take advantage of an incredible opportunity. Combining traditional networking and advertising methods with digital media that is cost effective and in the hands of over 80% of our consumers will not be available for much longer. Here’s the back story. 6 Years ago at a networking dinner overlooking the ocean in beautiful La Jolla, California Carl and I were introduced by a mutual business connection. I believe his exact words were … “You two might be like Peanut Butter and Chocolate. It’s up to you to find out if you can help each other.” Fast forward just a couple of short years and I am running advanced online marketing campaigns for Carl’s marketing companies and teaching at as many of his 3-day intensive events as I can. (Quick aside. If you have never attended a Marketing Animals 3-day event you are missing out! Hit them up on Facebook and harass them until they announce another date!)

Everything that Carl had been doing successfully for so many years transformed to a whole new level when we added the right technology and systems. Networking with past clients took less time, created a better bond and generated more referrals. Creating new referral relationships in the markets where his branches are located became almost effortless as we used online ads to create local celebrity status amongst the Realtors, Financial Planners, Title Companies and Insurance Partners. New leads for his partners rolled in from online ads while the automated follow up systems converted them into inbound leads and applications. This is just a sliver of the benefits that we discovered as we tried (and sometimes failed) at transforming a successful traditional mortgage business into a digital lending powerhouse. The best techniques we found I would then share with the members of The Freedom Club. (This is Carl’s Elite Mastermind of Loan Officers) Then one day Carl called me up and said “Brotha, do you think that you could teach what you do for me and my members in a one-day intensive session?” Immediately, I said no. Not because I couldn’t do it. I’m just terrified of speaking in front of people. (I am a nerd at heart.) Then, I started thinking about what’s coming for the mortgage industry. Amazon Mortgage. Quicken Loans. Industry Consolidation, Margin Compression and jaded Realtors that are pitched every other day by another LO while at the same time they are losing market share to same large tech companies that are selling them leads. To someone who doesn’t have a plan or a reliable way to generate deals it is not good. Our industry needs to transform and take advantage of all this change and we are sitting on the roadmap. So, I took a leap of faith. Got out from behind my keyboard and agreed to host the event. As an homage to all of the incredible things that have come from our partnership, we held the event at the same hotel that we met at all those years ago. I had no idea how hungry our industry was for reliable guidance on both offline and online marketing. There were only 50 seats available and the event sold out with 2 emails and a Facebook post. I worked furiously with our team to document our best practices and figure out the best way to guide everyone through implementing our systems in their businesses. The feedback and the love from the people in the room after the 8 hours of content was overwhelming. Seriously, I’m not a people person but to see each of the people walking out of the room energized and excited with something that was going to change the future of their businesses for the better was amazing. I knew that with the plan, the scripts, the systems and the blueprint that I provided to them that they knew exactly how to take control of their business and take it to the next level. Oddly, I walked out of the room after talking for almost 8 hours with more energy than I started the day with. The moment I shook hands with the last attendee and they walked out of the grand ballroom I turned to Carl and said “How do we provide this transformation to every Loan Officer in the country?” He laughed. I was serious. The problem is that not everyone is in the right position to afford the investment required to join the Freedom Club or invest in Connection Inc’s done for you services. So, we got together and created the most comprehensive book (Really it’s a manual) where we are able to empower LO’s with the information, scripts, and frameworks to get results!

Give you the proven plan and systems for generating the most number of referrals from your past client database. If you have heard of a method to generate more customer referrals we have tried it. This book gives you only the systems that work. Both offline and online. You get a proven plan for exactly what to do to get the most number of referrals with the least amount of effort.
Turn you into a referral machine. Referral marketing is hard. Boohoo. It’s also massively profitable and can provide enough money for you and your family to live the life you are dreaming about right now. The results are worth the effort. That said, we don’t want you working too hard or dealing with referral partners that don’t appreciate the incredible value that you provide. So, this book contains everything you need to attract, close and retain the partners that you choose to work with, all on your terms.
Help you turn Facebook, Instagram, Google and YouTube into a daily source of quality leads that drive referrals and fund at a healthy profit.
Transform the follow up system that you are using for both your leads and the leads from your referral partners. You are going to get the exact system we use to convert between 30% to 40% of online leads into inbound inquiries automatically. Yes, every single time with no effort and yes this also includes leads from Zillow, Boomtown etc… Now, this book is not some massive War and Peace style tome. It’s a fun and easy read at just over 100 pages that are packed full of scripts, resources and systems that work. It may take you a couple of months to get everything implemented and running smoothly but you can get through the entire plan for your business in an evening.

Want to get an immediate influx of referrals from you past clients but don't have the time to call them all? Use the strategy on page 40 to get all the results in just 30 minutes!
Yes, mailing your database once a month drives referrals every time... find out what to send and how to get the most impact on page 38.
We have taken over 50 LO's to the front page of Google with more ratings and reviews than their competitors. Learn the 4 simple steps to getting your own local Google deal machine on page 111.
Want the exact template that we use to drive 5-star online reviews to our Google profiles on autopilot? See page 36.
On page 63 discover our #1 strategy for turning your database into an ongoing viral referral machine using Facebook and Instagram.
There is one process that is critical for getting you out of your business so you can work on growing your business. Discover how to free your time on page 51.
There are 3 targeting techniques on Facebook that are widely taught that will hover your ad budget and flood you with garbage credit leads ... discover what they are and how to fix them on page 102.
The 3 simple words that can cut your ad costs in half and increase the credit quality of your leads overnight. See page 99.
Discover the Irresistible Offer we used to get over $10,000 in free leads from Zillow and how you can too. Pages 69 through 90 guides you through the whole process and gives you the scripts you need.
Have you ever lost a deal because one of your past clients forgot to refer you? Never miss another referral again when you implement the referral attractor system you get on page 53.
Have a lead you were supposed to call back last week but haven't had time? The compound communication system you are getting on page 155 teaches you how to automate your follow up, so your new leads convert like clockwork every time and you never miss another deal again!
Want over 40% of your online leads to reach back out to you? Ours do. Learn the exact follow up timing we use on page 158.
Would having the voicemail, text message and email scripts we use help you convert more leads and make more money from the leads you already have? Ok ok. Swipe away on page 165.
Closed mortgage deals from YouTube? Yep, we figured this out and the simple 4 step video formula we are using is waiting for you on page 115.

With the amount of value that we have distilled down in to this book the price is almost embarrassing.

It’s just $7.99

Yes, this is a potent and incredibly powerful version of the content that other loan officers have happily paid 10x the price for and flown in from all over North America to get.

You get to enjoy it in the comfort of your office or home for a fraction of the price.

I am so confident that you are going to get tens of thousands of dollars of value from this book that I am guaranteeing your purchase.

I will give you immediate digital access to the book so you can get started on implementing right away while we are shipping you your physical copy.

(Yes, most gurus have told me to just to keep the money and give a digital version but I want you to USE THIS BOOK!)

Yes, it’s a book but it is also a training program designed to get you results. I want you to hold it in your hands, write in the ledgers, fold the pages and spill coffee on it while you are using it to transform your business.

Years from now I want you to see it sitting on your book shelf and remember the fun you had closing the loans from what you learned inside.

Yes, implementing just one of the 8 campaign frameworks will generate you an exponential return on your investment. I mean, it’s not like we are selling pencils. :-)

Getting people their home loans is a service that deserves excellent compensation and an average commission in our business can easily run $2000 or more.

Less than $10 (or a run to Starbucks for coffee) is a no brainer deal for this caliber of information.

Yep, there’s even more value when you invest in this information today.

Bonus! A 30 minute one on one strategy call to help you identify WHAT strategy to work on FIRST in your business.

You get to see live examples and ask questions so you can implement your own systems in your market.

Every mortgage business is at a different stage of its evolution of growth and some strategies are better than others depending on what phase you are in.

We have helped LO’s that are closing 1 deal a month all the way to 100+ deals a month. This call helps you implement the right strategy first, so you get the greatest impact with the least effort.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising for X years, and have an established following as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Google, YouTube, Facebook, Instagram, Zillow or Boomtown, or any of its subsidiaries or its affiliates. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.

Brand New From Carl White & Chris Johnstone

"New Book Reveals How to get Leads from Facebook that Actually Close..."

But First... A Disclaimer:

Back To This Historical Pattern...

Transportation, Computers and Money.

THAT TRANSFORMATIONAL TIME IS NOW UPON US IN THE MORTGAGE INDUSTRY.

To put it lightly. We are crushing it.

The fact is that it is the combination of proven systems with new technology.

Here’s what this book will do for you.

Here’s what you can expect when you order today.

Here’s what to do next.

Order your copy today for absolutely no risk.

That said, I am still making it 100% risk free for you.

Bonus?

Now is the time to take action.