Carl White Books

The Ultimate Guide to Facebook Ad Campaigns for Loan Officers How to Use Social Media and Google to Generate More Leads, Build Your Network and Close More Deals 

Online ads are the way to beat the online lenders. Are You Ready? Many mortgage loan officer are feeling the heat from online lenders. You can beat them at their own game. In this book, you will learn how to beat them at their own game by placing proven "lead getting" Facebook ads that have actually converted to closings...All while making you the local trusted celebrity loan officer. Image doubling your application volume in the next 12 weeks, would it be worth it to you to read this book? There are only three ways for you to get more customers 1) your past clients, 2) your referral partners, and 3) leads generated from marketing and advertising…. For the first time ever, you will see the exact FB ads, and follow up sequence that we use to get leads that automatically convert them into closings.

Buy The Ultimate Guide to Facebook Ad Campaigns for Loan Officers

Should I Stay Or Should I Go: A Powerhouse Approach to Stepping into Your Awesomeness, Growing Your Mortgage Loan Career and Upgrading Your Life is chock-full of practical, real-world experience and proven principles that work in our industry

Is it Time to Branch Out to a New Level in Your Loan Officer Career? The mortgage loan business can be very, very good. It can also be a nightmare when things aren’t lining up for you to have the business and lifestyle you want. When your career causes you to have frustration, there is a limiter somewhere in where you are, what you’re doing or who you’re doing it with… and it’s time to branch out to a new level in your career. But how do you do that? How do you know what to do – and when? What if the issue isn’t who you’re working with but is within you? How do you know? What if fear is holding you back from making the changes you know you want? What if now isn’t a good time to make a change? Adriana Bates and I wrote Should I Stay Or Should I Go: A Powerhouse Approach to Stepping into Your Awesomeness, Growing Your Mortgage Loan Career and Upgrading Your Life as an overview of what you should be thinking about, how to be strategic in decision-making, how to prepare in advance and the right order to make changes in growing your career 


Crushing Call Reluctance for Loan Officers: A Proven System to Make the Calls You Need to Get the Business You Want

Call reluctance is likely the #1 obstacle that is keeping you from having the mortgage business you deserve whether you are closing 3-4 loans per month or 34 loans per month.  

In this book you will learn how to identify whether you have it (even if you think you don’t), what the causes are, and a step by step approach on the solutions for it so that you can have the mortgage business you deserve and that your family deserves.  

Seriously, everybody feels the fear - truly everybody. Even the most confident top producer who is making sales all day long on the phone may look fearless, but they're not. They feel the fear and do what needs to be done to push through it.  

By the time you finish reading this book, you are going to have new insights, a fresh perspective, some tricks you can use to bypass your limiting beliefs and it’s our belief that you will be able to pick up the phone or go make some sales calls and have conversations a whole lot easier.  

We have worked with thousands of loan officers who have claimed their readiness to help more people and live the lifestyle they want with the right income to support it.  

We’ve seen it happen fast when you work with the system we’re about to teach you.